Video Marketing is the latest trend in the marketing world. Video marketing is no longer limited to television; it is used extensively in social media as well. Marketing executives have recognized that video marketing is powerful and profitable for brands and businesses. Not to be left behind, there are many companies which are providing software like Viddictive to design videos quickly and professionally. No wonder, reports from www.forbes.com states that 64 percent of consumers are inclined to buy a product after viewing a product video.
If you are still in skepticism about the reach and the need for video marketing, below are a few considerations why you should start using video marketing.
Awareness and Trust through videos
A well designed emotionally appealing video creates more likely to tug the hearts of customers than otherwise. A powerful video is more than a sales pitch to your clients as they react more to what they view and hear in the video than in the other traditional formats thereby increasing the trust in your brand apart from giving brand information through visuals.
Improves Conversion and sales
Apart from creating brand awareness, video marketing improves conversions and sales too. A good video on a landing page usually solves your difficulties with conversions. Surveys have well established that video ads improve sales by increased number of visitors on landing pages, growth in sign-up for services, improvement in conversion rates.
Increase in ROI
Many businesses have reported a good return on their investments after a video ad campaign. Though making a video is not cheap, you can hit the jackpot using the various editing tools to create or improve your video quality on a small budget. To top it, you can capture videos through your smartphones hence not needing any sophisticated cameras for it. All it matters in your video is the content and make detailing of your product or service. The quality and design of the video is not something that is too relevant.
Smartphone users love videos
As per reports YouTube has seen a spurt in mobile video viewership and since people like to watch videos on their mobile your product video is surely going to get more audience. Moreover, viewership of videos in mobile is more than that of TV; there is a personal connection with brands when viewed on mobile hence the chances of conversion is greater.
Engaging buyers through videos
Today, attention span among users is very less, and so is the time. Users do not like too long descriptions of your product or services. They would prefer to see visual content, and that is one of the reasons for an upswing in video marketing. The videos have the capacity to captivate and capture the audience and also become potential customers.
As video marketing is getting a lot of traction, it is becoming more affordable to make videos through the use of the quality software. Also due to the use of technology, the reach of your video is all across the world. With minimal cost, creative videos which explain the philosophy of your brand and company can be a huge hit getting millions of views which can automatically convert to sales.